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According to Thakur and Srivastava, mobile commerce refers to “all activities related to a (potential) commercial transaction conducted through communication networks that interface with wireless devices”, whereas, Chong defined m-commerce which is “any transaction involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of mobile devices”. Therefore, after reviewing these definitions mobile commerce can be considered for “all the activities (direct or indirect), via telecommunication wireless services using handheld electronic devices, which are related to monetary consumption or exhaustion of data services provided by private or public networks”
Mobile commerce is a subset of e-commerce that involves buying and selling goods and services through mobile apps on smartphones and tablets.
“Mobile Commerce defined as all the activities (direct or indirect), via telecommunication wireless services using handheld electronic devices, which are related to monetary consumption or exhaustion of data services provided by private or public networks”
Chhonker, M. S., Verma, D., & Kar, A. K. (2017). Review of technology adoption frameworks in mobile commerce. Procedia computer science, 122, 888-895..
Broken into three main categories (mobile shopping, mobile payments, and mobile banking), the highest growth areas for m-commerce are:
Due to the Covid-19 pandemic, the lockdown period was challenging for the traditional retail sectors. The Covid-19 pandemic was taken as an opportunity by E-commerce and M-commerce organizations. Significant growth has been seen in M-commerce and E-commerce organizations during the Covid-19 pandemic. Some E-commerce and M-commerce platforms connected to their respective online market claimed that since the Covid-19 crisis, average sales had increased by 200 %, average order value increased by 50 %, and apart from this, app installation spiked 400%.
The convenience of modern everyday life lies within the swipe of a finger. From communicating through social media apps, ordering food via delivery apps, or creating new connections with dating apps, 97.6 percent of consumers in Malaysia who use smartphones have access to various mobile apps. Because of the practicality and multifunctionality, Malaysians spent more than 650 million U.S. dollars on mobile apps and in-app purchases in 2021. This has made Malaysia one of the most lucrative markets for mobile apps in Southeast Asia.