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“Innovation in education is not about the latest gadget; it’s about using technology to enhance learning outcomes
This course aims to equip students with a comprehensive understanding of the theories and core concepts of strategic management. It enables students to apply relevant approaches, techniques, and analytical tools to develop effective strategic solutions in various organizational contexts. Additionally, the course emphasizes the ability to conduct strategic audits through the systematic identification of strategic issues and the formulation of appropriate strategic recommendations to enhance organizational performance and competitiveness.
Teaching-learning and assessment strategy: Mixed method between teacher-centred and student-centred approaches. Assessment strategy is based on a combination of formative and summative assessments.
Strategic management provides the basis for adapting the organisation to the vagaries of an unpredictable, turbulent environment and for more effectively and efficiently achieving the firm’s objectives. Strategic Management is the continuous process of analysis, planning, and action to keep a firm is aligned with its external environment. It aims to capitalize on organisational strengths and environmental opportunities while minimizing or avoiding organisational weaknesses and environmental threats.
Strategic management is a multidisciplinary course that integrates the knowledge learned from other courses that were concerned with a specific functional area (e.g. production, marketing, finance, accounting, human resources), and/or well-defined and specialised body of knowledge (e.g. economics, statistics, business law, information systems). In contrast, the problems and issues of strategic management cover the whole spectrum of business and management.