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PMD Training

UTAUT

There are several types of e-commerce models based on the target audience and revenue generation:

Types of E-commerce by Target Audience

Case Study for Task No 1.Kes_1_Syarikat_Perabot_Amanah

 

Types of E-commerce by Revenue Model

  1. Dropshipping: Online stores that partner with third-party suppliers to handle inventory and shipping.
  2. Wholesaling: Businesses that purchase and resell products in bulk to retailers.
  3. Private Labeling: Companies that partner with manufacturers to create custom branded products.
  4. White Labeling: Businesses that resell another company’s products under their own brand.
  5. Subscription-based: Companies that sell access to products or services for a recurring fee. Examples include Netflix, Spotify, and Amazon Prime.
The choice of e-commerce model depends on the target audience, product/service, and the company’s resources and capabilities. Many successful e-commerce businesses utilize a combination of these models.

The key differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) e-commerce models are significant, impacting various aspects of their operations, marketing strategies, and customer interactions. Below are the primary distinctions:

Target Audience

  • B2B: The customers are other businesses, including corporations, government agencies, and non-profits. B2B transactions often involve multiple stakeholders and decision-makers, requiring a focus on building long-term relationships and trust.
  • B2C: The customers are individual consumers purchasing goods or services for personal use. B2C transactions are typically driven by personal preferences and emotions, often leading to impulse buys

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