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“Innovation in education is not about the latest gadget; it’s about using technology to enhance learning outcomes
Business Intelligence and Data Analytics (BIDA) equips students with the knowledge and practical skills to transform business data into meaningful insights for better decision-making. This transdisciplinary course integrates management, technology, statistics, and mathematics to prepare students for the challenges of today’s data-driven business environment and the Fourth Industrial Revolution (IR 4.0).
Students will learn to organise, analyse, visualise, and interpret data using spreadsheet-based analytical tools. Key areas include Microsoft Excel, data visualisation, PivotTables, descriptive analytics, probability distributions, regression analysis, forecasting, simulation, and data mining.
The course emphasises practical business applications and the interpretation of analytical results. By the end of the course, students will be able to communicate data-driven insights and recommend appropriate solutions to managerial problems.
Turning raw organisational data into decisions that matter — from data sources and warehousing to dashboards, predictive insight, and the ethics of an analytics-driven business.
Four capabilities you will build this semester.
Trace how BI evolved from reporting systems into today's real-time, AI-assisted analytics.
Work with data sources, warehousing, ETL pipelines and the governance that keeps data trustworthy.
Build dashboards and KPIs that communicate clearly to managers, not just to analysts.
Apply descriptive, predictive and prescriptive analytics to real Malaysian business problems.
Subject to adjustment; announcements posted on this site.
Continuous assessment throughout the semester.
Industry-standard software, free for students.
Dashboards, DAX measures and interactive reports.
Pivot tables, Power Query and modelling.
Querying and shaping data from relational sources.
Cloud-based reporting and sharing.
Everything you need for the semester.
School of Business Management, UUM · Groups C & D · Consultation by appointment.
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