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Day: September 9, 2024

Mobile Commerce Adoption

Mobile Commerce Adoption According to Thakur and Srivastava, mobile commerce refers to “all activities related to a (potential) commercial transaction conducted through communication networks that interface with wireless devices”, whereas, Chong defined m-commerce

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Unified Theory of Acceptance and Use of Technology (UTAUT)

Unified Theory of Acceptance and Use of Technology (UTAUT) The Unified Theory of Acceptance and Use of Technology (UTAUT) was developed by Venkatesh, Morris, Davis, and Davis in 2003. It integrates elements from

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